![]() That’s not only an allusion to rappers like Keith Murray and Erick Sermon, but the phrase that most hip-hop fans heard spliced into the beginning of Eminem’s smash hit single “Without Me.” In truth it may qualify as the best guerilla marketing campaign of all time, because it literally postered his name and voice all over the minds of the millions who bought “The Eminem Show.” In truth though Obie Trice had been busting raps for some time.
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